For Immediate Release
May 09, 2012
Local Contact: Jordan Masi
Arizona State Credit Union
Telephone (602) 467-4133
Arizona State Credit Union is Recipient of Multiple International Awards
Credit Union honored with 13 Hermes Awards
PHOENIX, Ariz. –Arizona State Credit Union is the recipient of 13 Hermes Creative Awards, including four platinum awards, for its 2011 creative campaigns.
The Credit Union's "I Don't Bank, I Credit Union" home and auto campaign earned two gold awards and three honorable mentions. The campaign was introduced to raise awareness about the importance of local financial cooperatives. It proved so successful that it became the theme of the Credit Union's television commercials, which aired in Northern Arizona.
A platinum award was given to the Credit Union for its communication program announcing a strategic partnership with the Arizona Sundogs hockey team. The Credit Union partnered with the minor league team to pay five fan's mortgages throughout the season as a way to give back to the Prescott community the Credit Union serves. With a tight economy and some struggling to meet their monthly mortgage payments, the Credit Union combined the excitement of hockey with the reward of a budget-boosting mortgage payment to relieve financial burdens for a few lucky Sundogs fans.
Hermes Creative Awards is an international competition honoring creative professionals who concept, write and design traditional and emerging media. The competition is administered and judged by the Association of Marketing and Communication Professionals (AMCP), which oversees awards and recognition programs, provides judges and sets standards for excellence.
"With many industries producing inventive marketing and communication campaigns, it is a compliment to be recognized in such an esteemed marketing competition," said David E. Doss, President/CEO of Arizona State Credit Union. "I am very proud of the Credit Union's efforts, as this is what sets us apart from other financial institutions."
For more information about the products and services offered by Arizona State Credit Union, visit www.azstcu.org.
About Arizona State Credit Union
Arizona State Credit Union is a $1.3 billion full-service, not-for-profit financial cooperative with a statewide branch network serving the people of Arizona. More than 125,000 Arizonans turn to Arizona State Credit Union for outstanding service and value. Arizona State Credit Union has grown dramatically since its founding in 1951, providing a full line of financial products and services at 21 locations across the state. More than 60 years of excellence and outstanding customer service have helped the Credit Union become a six-time winner of Arizona Business Magazine's Ranking Arizona and a four-time recipient of the Peter Barron Stark & Associates Award for Workplace ExcellenceTM. Arizona State Credit Union is headquartered in Phoenix and welcomes membership from businesses and individuals throughout the state. Reach us at 800.671.1098 or visit us at www.azstcu.org.