For Immediate Release
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September 22, 2011
Local Contact: Jordan Masi
Arizona State Credit Union
Telephone (602) 467-4133

Arizona State Credit Union Honored With Multiple Awards in International Creative Competition

2011 Hermes Creative Awards recognize Credit Union’s outstanding work with five platinum awards

PHOENIX, Ariz. Arizona State Credit Union was recognized with 15 prestigious Hermes Creative Awards, including five platinum medals, for its distinctive marketing campaigns. This annual international competition honors creative professionals who concept, write and design traditional and emerging media.

Multiple Arizona State Credit Union campaigns were recognized in the competition, and two concepts were repeatedly identified as forward thinking campaigns, winning multiple awards. The Credit Union’s “Free But” checking campaign was awarded four platinum awards for its use of comedy in highlighting banks’ hidden fees.

The Credit Union also received one platinum and two gold awards for the campaign launch of its re:think banking center, which touted an incentive for those who opened a checking account at the center located inside the Memorial Union at Arizona State University. The goal of the re:think banking center is to provide financial education and easy account access to students and staff. The cashless center does this with a full service ATM that has the functionality to allow members to view their statements as well as make cash deposits, loan payments and account transfers.

“This unique concept was the first of its kind for the Credit Union, and we are excited to see how well it has been received by not only students and faculty, but also well respected organizations like the Hermes Creative Awards,” said Paul B. Stull, senior vice president of strategy and brand. “Such positive recognition comes from the ability to intertwine creative campaigns with the Credit Union model, which carries through to our members by means of exceptional member service and strong community relationships.”

The Hermes Creative Awards are judged by the Association of Marketing and Communication Professionals – an international organization consisting of several thousand marketing, communication, advertising, public relations, media production, and web and freelance specialists. The Association fosters and supports the efforts of marketing professionals who contribute their talents to public service and charitable organizations.

About Arizona State Credit Union
Arizona State Credit Union is a $1.3 billion full-service, not-for-profit financial cooperative with a statewide branch network serving the people of Arizona. More than 128,000 Arizonans turn to Arizona State Credit Union for outstanding service and value. Arizona State Credit Union has grown dramatically since its founding in 1951, providing a full line of financial products and services at 21 branches across the state. Nearly 60 years of excellence and outstanding customer service have helped the Credit Union become a five-time winner of Arizona Business Magazine’s Ranking Arizona and a four-time recipient of the Peter Barron Stark & Associates Award for Workplace Excellence™. Arizona State Credit Union is headquartered in Phoenix and welcomes membership from businesses and individuals throughout the state. Reach us at 800.671.1098 or visit us at



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