For Immediate Release
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February 15, 2011
Local Contact: Paul B. Stull
Arizona State Credit Union
Telephone (602) 467-4062
pMarketing@azstcu.org

Arizona State Credit Union Experiences Award Winning Year

Credit Union is Recipient of 23 National and International Marketing Awards in 2010

PHOENIX, Ariz. - For the fifth consecutive year, Arizona State Credit Union received multiple awards from eight elite marketing competitions.

The Credit Union won seven trophies for its HelpingAZ.com website. Among these, was a Copper Anvil Award of Merit for Excellence in Public Relations from Arizona's Public Relations Society of America (PRSA) and a Gold Award from the Marketing Association of Credit Unions (MAC) for the Credit Union's editorial public relations. The innovative site was created to bring together Arizona State Employees and University Employees who were affected by the economy, layoffs and furloughs and offer them a place where they could voice their thoughts and opinions. The website continues to provide helpful tips and resources to improve members' financial situations.

The Credit Union National Association (CUNA) recognized Arizona State Credit Union with six prestigious Diamond awards. The campaign Broke. It's the New Poor received awards in two categories: Single Print Ad and Segment Marketing. This university checking campaign promoted a chance to win a free parking pass at any of the three Arizona state universities for students who opened an Arizona State Credit Union checking account.

"With many industries producing inventive marketing and communication campaigns, it is a compliment to be recognized in such esteemed marketing competitions," said Paul B. Stull, Senior Vice President of Strategy and Brand at Arizona State Credit Union. "I am very proud of the Credit Union's efforts to communicate its value proposition. This recognition would not be possible without a dedicated core of Credit Union associates who help set Arizona State Credit Union apart from other financial institutions."

Arizona State Credit Union was also recognized by Communitas who presented the Credit Union with an Excellence in Community Service Award for its HelpingAZ.com website and an Excellence in Social Responsibility Award for protecting a member's personal information during a pharmacy error. The Communitas Awards is an international effort which recognizes exceptional businesses and organizations that are changing how they do business to benefit their communities.

Hermes Creative Awards-an international competition honoring creative professionals who concept, write and design traditional and emerging media-awarded Arizona State Credit Union with three Gold Awards and one Platinum Award.

Other honors were received from the Credit Union Executive Society (CUES) Golden Mirror Awards and Arizona Credit Union League.

About Arizona State Credit Union
Arizona State Credit Union is a $1.3 billion full-service, not-for-profit financial cooperative with a statewide branch network serving the people of Arizona. More than 130,000 Arizonans turn to Arizona State Credit Union for outstanding service and value. Arizona State Credit Union has grown dramatically since its founding in 1951, providing a full line of financial products and services at 21 branches across the state. Nearly 60 years of excellence and outstanding customer service have helped the Credit Union become a four-time winner of Arizona Business Magazine's Ranking Arizona and a four-time recipient of the Peter Barron Stark & Associates Award for Workplace ExcellenceTM. Arizona State Credit Union is headquartered in Phoenix and welcomes membership from businesses and individuals throughout the state. Reach us at 800.671.1098 or visit us at www.azstcu.org

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